our Work
Here's a sampling of some client work. We're always in "loading new content" mode, so check back from time to time to see what we've been up to.
ShopPartyView Website: http://shopparty.tv/ irisB Communications hired us to write copy and collaborate on positioning for this oh-so-fun website. We worked with shopping passionista, Bonnie Kaplan, to showcase her services....which could probably be about the most fun job ever! Why? Bonnie produces "best day of your life" Chicago shopping adventures. What we did:
Are they happy? You'll have to ask Bonnie. But we're going to start social media after the first of the year. So we think the answer is "yes".
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Nancy Krause Floral Design & Garden AntiquesView Website: http://nkfloraldesign.com/ Nancy Krause hired us to promote the opening of her fabulous new flower shop in Lincoln Park. The creative gurus at Crossover Collective were reponsible for graphics and web design. What we did:
Were they happy? Hope so. We got opening week coverage in Daily Candy and Domestica followed by placements in SalesCheck, CS Interiors, Chicago Social, the Tribune and more. |
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Best Western Plus Hawthorne Terrace HotelView Facebook Page: https://www.facebook.com/hawthorneterrace Hawthorne Terrace Hotel, a Best Western Plus hotel, hired us to develop and manage their social media program. We've been working with them since March, 2011, building their online presence and engaging with friends and fans on Facebook and Twitter. What we do:
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Nettelhorst SchoolView Website: http://www.nettelhorst.org/ Nettelhorst School is my neighborhood public school. But few area children went there until 2003, when a small group of parents, working with a dedicated principal, decided to turn things around. I was fortunate to be involved in the turnaround. From 2003 - 2009, I served as the school's "PR Department". Incredibly rewarding. A tad more time-intensive than I anticipated (for a pro bono gig). But we got media coverage across the country, including the New York Times. And today, Nettelhorst has a waiting list and is a model for public school change nationwide. The story is told in How to Walk to School: Blueprint for a Neighborhood School Renaissance (which even includes some of my photos). What we did:
Were they happy? "Rickey Gold is the driving force behind Nettelhorst in the news." |
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DePaul University's Coleman Entrepreneurship CenterView Website: http://coleman.depaul.edu/ No, we didn't do their website (just for reference). What we did were three marketing campaigns for CEC: a new identity campaign in 2006, a campus awareness campaign in 2007, and the Breakthroughs Symposium Campaign in 2010. What we did:
Were they happy? “I've known Rickey for many years, and she has consistently demonstrated her marketing capabilities in several ways. She has the unique ability to think strategically and tactically; she grasps the entrepreneurial marketing challenge of squeezing the most "lemonade from the lemons"; and she understands that marketing should be about generating sales. She's done great work for the Coleman Center and our clients.” Raman Chadha |
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Free Spirit Yacht CruisesView Website: http://www.freespiritcruises.com We helped this family-owned company sail through the recession by focusing on their USP (the most inviting yachts on Lake Michigan), consistent messaging and optimized web copy. What we do:
Today, they consistently rank on page 1 in Google search. |
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2010 Parade of Homes Manatee & Sarasota CountiesView Website: http://www.paradeofhomesinfo.com/ We were subcontracted by Creating A Ripple Effect to work on the 2010 site. What we did:
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Kaplan Silverman LLCView Website: http://www.kaplansilvermanllc.com/ We were subcontracted by Iris B Communications to work on this site. What we did:
Were they happy? |
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The Sullivan Firm Ltd.View Website: http://www.thesullivanfirmltd.com/ Their original site was a standard legal template. No personality. Nothing to differentiate a small firm that specializes in close personal attention and client care. What we did:
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