Rickey Gold & Associates
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what we do

All of our services are geared to helping you “market smart” -- while working within your comfort zone.

Only need a single project? No problem. Want us to function as your outsourced marketing department? No problem. A number of our clients use us to handle all of their marketing.

Pick ‘n’ choose what works best for your company.

Our menu of services includes:

Identity & Brand Development
Your logo, tagline, creative – in fact everything that comes out of your company -- should reflect who you are and what you do.

Advertising
The goal is to grab the viewer’s attention -- with a clever headline, unique typeface, bold color, a great photo. Add some compelling copy and a call to action.

Media
So many choices…..and generally, a limited budget. Is your advertising reaching your target audience? Or are you wasting valuable media dollars? We evaluate, plan, negotiate, buy, track and manage your media….so you don’t have to.

Direct Marketing (print & e-marketing)
Are your direct marketing efforts working for you? Sometimes all it takes is the right offer. But you also need a good clean list, compelling copy and a program. Rarely do 1x shots work. It’s also about frequency and follow-up.

Brochures
Do your company’s brochures deliver your message simply and directly? If not, maybe it’s time for a redesign. Or, are you just starting out and in need of an “open for business” flyer? We can help give your marketing material the right spin.

Newsletters
Got news to share – or articles that might be of interest to your clients?
Newsletters are a great way to stay in touch with current customers or reach new ones. Becoming a resource is a smart marketing move.

Sales Letters
Think of the bad ones you’ve received. We don’t write those. We like direct,” no fluff” copy. People are busy. Get to the point.

Public Relations
Everyone’s got a story to tell. But it’s worthless if no one hears it. Editors and writers are overwhelmed with press releases and story pitches. Don’t waste their time with anything they’re not interested in. Make sure you’re reaching the right people with the right news. And keep it simple.

Trade Show Marketing & Support
Everything in your booth – and everything distributed from your booth – should reflect your company’s unique identity. Be sure that your pre-show marketing is in place (and out on time), your staff thoroughly prepped and your post-show follow-up timely. Don’t leave anything to chance. Trade shows are too costly. Make the most of “face time”.

Web Site Design, Development, Marketing
If you’re into flash and pizzazz, you won’t like our sites. We like minimalism online. So we design clean sites that load fast, provide information quickly and are easy to navigate. It’s high tech, but it’s still just a marketing tool. Our goal is to make your website work.

Consulting
Think you’re on the right track but just need to kick some ideas around? We love brainstorming. Call us. We’re available for hourly consulting. Sometimes that’s all it takes.


Chicago, Illinois
773.348.4973 rg@rickeygold.com