Good to Know
May 6th, 2013
Save the date for a fun new Chicago Fest!
Lincoln Avenue Live - A New Lincoln Park Festival Experience
Saturday and Sunday, June 1 & 2, 2013
12:00 p.m. - 10:00 p.m.
Lincoln Ave between Webster & Belden
Enjoy great live music from nationally-recognized musicians and local favorites. Plus food and drink and all sorts of wonderful things to buy!
More info right here.
what We Do
As a marketing communications firm, we offer a variety of services. Some will be appropriate for you particular business. Others not.
We make sure the tools you use are the right ones to reach your target markets --efficiently and effectively.
Identity & Brand Development
Your logo, tagline, creative and all messaging should reflect who you are and what you do. And if it’s memorable, all the better!
Social Media Marketing & Digital Communications
We take the mystery out of social media.
Twitter, Facebook, LinkedIn, blogging. Not all of these tools are right for every company. We’ll customize a program to work for your particular business. Then we’ll either teach you how to use it, train your employees or do it for you…so you don’t have to bother.
Everyone’s got a story to tell. But if it’s not timely or interesting or newsworthy, it’s useless. Editors, reporters and bloggers are overwhelmed with pitches. We don’t waste their time with anything they’re not interested in. We pitch the right stories to the people who want to hear them.
We still do press releases. But not the old school “we’re so excited to announce our cutting-edge product….” kind. That’s a waste of our time and your money. Instead, we send targeted releases via social media or e-mail. Or we pick up the phone.
We’re minimalists. We design clean sites that load fast, provide information quickly, are easy to navigate and look just as great on your smart phone as your laptop. It’s high tech, but it’s still just a marketing tool. Our goal is a website that works.
Speaking of websites that work, if they're not optimized, they won't. Which brings us to one of the most important services we offer.
Search Engine Optimization (SEO)
Before we write a single word of copy for your website, we create a list of keywords and phrases that people would type into Google when looking for your product or service. These keywords are sprinkled throughout your web copy to help your site rank high in organic search.
You need to grab the viewer’s attention -- with a clever headline, unique typeface, bold color, a great photo. Add some compelling copy and a call to action. And a consistent program…or at least run your ad a minimum of 3x. One shot deals rarely work.
So many choices. Too many. You need to make sure your advertising is reaching your target audience. If not, you’re wasting valuable media dollars. We evaluate, plan, negotiate, buy, track and manage your media, so you know your message is getting in front of the right people.
Are your direct marketing efforts working for you? If not, there could be a variety of reasons. The offer might lack value. Your list might be outdated. You might be targeting the wrong market. Your copy might not be compelling. Or you may be missing a call to action. We can fix all of that.
Brochures & Handouts
Do your company’s brochures deliver your message simply and directly? If not, maybe it’s time for a redesign. Or, are you just starting out and in need of an “open for business” flyer? We can help give your marketing material the right spin.
Got news to share – or articles that might be of interest to your clients? Newsletters are a great way to stay in touch with current customers or reach new ones. We write fun-to-read, informative copy to keep your readers engaged…and coming back for more.
Think you’re on the right track but just need to kick some ideas around? Call us. We’re available for hourly consulting as well as projects or full campaigns.